Samsung & Universal partner on HDR10+ support

hdr10 plus logo transparentSamsung, a long time supporter of the open standard HDR10 specification for High Dynamic Range video, announced a collaboration with Universal Pictures to utilize the new and improved HDR10+ spec.

Although specific titles were not mentioned, the press release from Samsung stated partnering on a “wide selection of new release and catalog fare” for improved color experience on a “variety of displays.”

One might immediately assume we’re talking solely about digital movies from Universal given the fact Samsung has quit making 4k Blu-ray players. But that might not be entirely the case as UPHE’s Executive VP of Digital Distribution, Michael Bonner, mentioned working on movies “across an array of Universal physical and digital titles.”

Regardless of how the HDR10+ is delivered though, either through disc or digital, Samsung TVs display the content and the company has already been pushing out firmware updates for older 4k HDR TVs to support HDR10+.

So what is the big deal with the “plus”? The next-gen HDR10+ specification uses the Rec. 2020 color space for 10 bits of color just like HDR10, but has been improved by making HDR10 dynamic. In effect, the metadata changes throughout a video stream rather than loaded all at once. This was one advantage Dolby Vision had over HDR10 until HDR10+.

“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.

The HDRPlus organization hasn’t listed Universal Pictures on their website yet among adopters, but the studio will join other content creators including 20th Century Fox (now Disney), Shout! Factory, and Warner Bros. Entertainment in utilizing HDR10+ for digital and physical media.

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