Redbox announced a revised deal with Universal Pictures today that will allow them to rent and sell new titles from the studio the same day as retailers. The agreement includes both Redbox rental kiosks and On Demand rentals and purchases through the company’s newly-launched streaming service.
The updated deal will take effect next month starting with the feature films American Made and Brad’s Status, both releasing on January 2nd. Redbox will offer either DVD or Blu-ray rentals of the movies at kiosks, or digital rentals and purchases in either SD or HD resolution. The company does not currently offer Digital UHD (4k) yet through their online video service.
“We are very pleased that our more than seven-year partnership with Universal has evolved into the best case for Redbox consumers, who will now be able to enjoy day-and-date access to Universal’s new releases across Redbox’s disc and digital services,” said Galen Smith, CEO of Redbox.
Redbox’s recently-launched On Demand service is currently in beta mode and offers online movie and TV show rentals and purchases. The service is currently available through apps for Android and iOS devices, Chromecast and Roku media players, and Smart TVs from LG and Samsung, with more devices coming soon.