However, even with the bundle deal on sale Amazon has not dropped the price of their new Fire TV with 4k and HDR (HDR10 only). Regularly priced $69 (and what could be called an Apple TV killer), the player also supports Alexa Voice Remote, up to 60 frames-per-second video, and Dolby Atmos audio.
Perhaps Amazon ran a Lighting Deal that we missed, or sold enough of the product on Black Friday that they don’t need to discount it. Or, maybe there is a price drop coming soon? Regardless, the Fire TV does quite a bit for $70, as much as Apple TV does (minus the Dolby Vision HDR support) for over $100 less.
Amazon introduced the 2017 Fire TV along with five new Echo devices in September, and starting shipping the product late October.