When Vine launched in 2013 it bet on a user base that would want to create, publish and share short form, 6-second videos and animations with other users. The platform was, although riddled with adult content for much of its time, anticipating what Snap Chat and Instagram users now do in masses.
But the platform wasn’t to be. Vine had a message to all their content creators on their blog today, saying “thank you for taking a chance on this app back in the day.”
Content creators who want to save their Vines still have time though, as the company hasn’t yet shut down their website or app, allowing time to download what they want to keep. Vines users can keep up to date with the Vine shutdown on their Twitter account.
Vine was purchased by Twitter in 2012 for $30 million even prior to launching. But today, as Twitter announced the lay-off of 9-percent of its workforce, ditching Vine has become part of the company’s restructure plans.