Sony Pictures Home Entertainment will begin offering 4k Ultra HD titles on PCs for the first time that are equipped with 7th-Generation Intel Core processors. The 4k digital service, already available on select Sony TVs through the ULTRA App, will debut in the first quarter of 2017.
Premium new releases from ULTRA are priced at $29.99 in 4K with HDR, or $7.99 to rent for a 48-hour period. Sony’s archived titles cost a bit less at $25.99 to own.
$30 is the going rate for premium 4k digital movies that can also be found on services such as Vudu, UltraFlix, and FandangoNOW (formerly M-Go). But with the launch of ULTRA on computers Sony will offer free 10 minute previews to “try before you buy.” Elysium, Concussion, and The Amazing Spider-Man 2 are a few of the movies available in Sony’s ULTRA library.
Sony launched their Ultra HD service for select Sony Bravia 4k TVs a few months back and offers 4k movie credits with the purchase of a qualifying Sony 4k TV.
Intel says that over 100 new devices powered by the 7th Gen Intel Core are coming your way this holiday season.