Premium new releases from ULTRA are priced at $29.99 in 4K with HDR, or $7.99 to rent for a 48-hour period. Sony’s archived titles cost a bit less at $25.99 to own.
$30 is the going rate for premium 4k digital movies that can also be found on services such as Vudu, UltraFlix, and FandangoNOW (formerly M-Go). But with the launch of ULTRA on computers Sony will offer free 10 minute previews to “try before you buy.” Elysium, Concussion, and The Amazing Spider-Man 2 are a few of the movies available in Sony’s ULTRA library.
Sony launched their Ultra HD service for select Sony Bravia 4k TVs a few months back and offers 4k movie credits with the purchase of a qualifying Sony 4k TV.
Intel says that over 100 new devices powered by the 7th Gen Intel Core are coming your way this holiday season.