At Apple’s Worldwide Developers Conference today the company announced the launch of “Apple Music,” an unlimited music streaming service that will compete with the likes of Spotify and Pandora. Apple Music will be human-curated, available 24/7, and include a feature called “Connect” that lets artists connect with their fans.
Apple Music will launch for iPhone and Mac users on June 30th, and a base subscription will cost $9.99 per month. A six-family member plan will also be available for $14.99 per month.
Apple iTunes users number around 800 million (those who have used iTunes to purchase music), giving Apple a distinct advantage over competitors. But it’s uncertain whether Apple will be able to convert many of those iTunes customers to monthly subscribers.
Following the June release date, Apple Music will launch for Apple TV and Android smartphones this fall.
Also at the Worldwide Developers Conference, and something developers can cheer about, Apple announced they made the programming language Swift open source. And, three new operating system updates were announced that include OS X “El Capitan,” iOS 9, and watchOS 2.