Hulu off the auction block

Hulu is no longer for sale, after spending weeks on the auction block. Early interested parties included Google, Amazon, Yahoo, Dish Network and even South Korea mobile giant SK Telecom was interested (which turned out to be a rumor). Now it appears Hulu owners will keep the company for themselves, with a renewed focus on making the company successful rather than selling it off.

Hulu joint owners News Corporation, Providence Equity Partners, and The Walt Disney Company made the announcement on the Hulu Blog yesterday saying, “Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success.”

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