Best Buy’s CinemaNow online movie service is adding several hundred movies in 1080p HD to their streaming library. The hi-def additions include movies from 20th Century Fox and Warner Bros. which will contribute to CinemaNow’s 15,000+ title library. There is one caveat though. If you want the 1080p HD quality you’ll need a Windows 7 PC with a 2nd generation Intel Core processor and Intel Insider technology. (The hardware-based Intel Insider rig enhances security on 2nd gen. Intel Core processors.) That leaves out a number of willing viewers (anyone with a 1st gen. Intel Core) and Mac users who might want to test out the quality. To add fuel to the fire we tried searching for some 1080p titles from the aforementioned studios, or any HD titles for that matter, but came up empty. View more details in the press release included below.
SANTA CLARA, Calif., Oct. 6, 2011 – CinemaNow, Best Buy’s digital entertainment service, and Intel Corporation are giving people the ability to enjoy a larger library of premium high-definition content on their PCs. For the first time, CinemaNow will offer 1080p HD movies for rental and purchase on 2nd generation Intel® Core™ processor-based PCs with Intel® Insider™ technology.
Previously, only standard-definition movies had been available from CinemaNow on the PC. CinemaNow has now added several hundred new releases and popular catalog titles in HD from 20th Century Fox and Warner Bros. Digital Distribution for people who have Intel Insider on their desktop, laptop or Ultrabook™. This is in addition to the 15,000 movies and TV episodes CinemaNow already boasts in its regular catalog. HD content offerings from CinemaNow and Intel Insider are expected to grow as more new releases and catalog titles are added weekly.
CinemaNow offers instant access to an extensive library of premium movie and TV content with no subscription required. Through the service, people can easily access video content on a wide range of Internet-connected devices.
Intel Insider technology is a feature of 2nd generation Intel Core processors that opens up a whole world of premium movies and entertainment right from a PC. Previously, much of the 1080p HD content had not been available on the PC due in part to content owner concerns about security. Intel Insider is a hardware-based protection technology that was designed to enhance security features in 2nd generation Intel Core processors, which is the fastest-shipping product in Intel history at over 75 million units shipped to date. With that, Intel Insider is available to an immense user base that continues to increase greatly by the day.
“We’re thrilled to be among the first digital services to give customers the ability to watch full-HD content on the PC via the Intel Insider technology,” said Chris Homeister, senior vice president and general manager for entertainment at Best Buy. “With the new technology, we have further expanded our service, therefore enabling more people to seamlessly enjoy high-definition content on more devices.”
“Our collaboration with CinemaNow has resulted in making the computer an even more compelling platform for enjoying and delivering digital entertainment,” said George Thangadurai, general manager of the PC Client Services Group at Intel. “Intel Insider has opened the doors for premium content on more devices, and we’re looking forward to deploying this technology in next-generation Intel Core processor-based PCs1.”
“The partnership with Intel and Best Buy’s CinemaNow to bring HD digital downloads of our movies to the PC will expand our reach to millions of devices in the U.S. and potentially more around the world,” said Mike Dunn, worldwide president, Twentieth Century Fox Home Entertainment.
“CinemaNow and Intel are making secure HD content distribution a reality on the personal computer, which is one of the most adaptable devices in the world,” said Thomas Gewecke, president of Warner Bros. Digital Distribution. “We’re delighted that consumers will be able to enjoy our latest movie releases on their PCs.”