Home 3D Panasonic signs new deal for US soccer coverage

Panasonic signs new deal for US soccer coverage

Closing in on 10 years of covering soccer in the U.S., Panasonic has announced a three year sponsorship deal with Major League Soccer (MLS) and U.S. Soccer. Panasonic’s soccer coverage includes high-definition and full 3D television broadcasts, as well as providing displays and equipment within a number of soccer stadiums.

“Soccer is a brand on the rise in the US with a broad, global appeal and a target audience aligned with our own brand goals,” said Joe Taylor, Panasonic North America’s Chairman & CEO.

The deal makes Panasonic the “Official Consumer Electronics Partner” of U.S. Soccer and “Official/Proud Sponsor” of the U.S. Men’s and Women’s National Teams. The deal with MLS extends a current agreement naming PanasonicĀ as an official/proud sponsor for three more years.

In case you’re counting, the deals will extend through the MLS 2014 season but more importantly the 2014 FIFA World Cup.

Jeff Chabothttps://hd-report.com
Jeff has a background in photography, video and television production. He writes about technology, broadcasting, home theater, and digital entertainment.

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