According to Warner Bros, any professionally produced retail DVD (excluding adult films) will qualify for the trade-in. You just purchase the Blu-ray Discs from Warner’s list of eligible titles for $4.95 each (most titles), mail the DVDs without case or artwork to the program’s processing center, and wait for the discs to arrive (in usually 3 to 4 weeks).
Some of the titles eligible include Full Metal Jacket: Deluxe Edition, Eyes Wide Shut: Special Edition, Elf, Assassination of Jesse James, and Any Given Sunday. TV titles include Chuck: Complete First Season, Pushing Daisies: Complete First Season, and Smallville: The Complete Sixth Season.
Warner Bros also continues their RED2BLU program which accepts HD DVDs in exchange for Blu-ray Discs for also as little as $4.95 per title.