To use the service you choose up to 25 titles you want to upgrade, checkout, print the pre-paid label, then send in the DVDs enclosed in an envelope (with no DVD cases or extra packaging). Once Warner Bros. distribution gets your standard-def DVDs they will send you the Blu-ray Discs.
For exchange of multiple disc DVD sets like Smallville: The Complete Sixth Season, you will only need to send in the first disc of the set to get the Blu-ray upgrade.
It’s great way to upgrade your standard DVDs to hi-def Blu-ray. The free shipping offer runs from Sept. 10 through Sept. 12, 2010. Check out DVD2BLU.com.