HomeNewsRedbox gets extension on Paramount titles day-and-date

Redbox gets extension on Paramount titles day-and-date

Redbox will continue to stock Paramount titles day-and-date with DVD and Blu-ray Disc releases, a deal that gives the movie kiosk company good positioning against competing rental company Blockbuster. Paramount began analyzing data from a test period which started in August ’09 and concluded that the $1 a day DVD rentals ($2 Blu-ray) will not compete with sales of DVDs and Blu-ray Discs.

“After analyzing the data from our test period we have concluded that redbox day-and-date rental activity has had minimal impact on our DVD sales,” said Dennis Maguire, worldwide president of Paramount Home Entertainment.

The extended agreement will last throughout 2011, with an option for Paramount to extend the deal through 2014. The deal includes the approximate 22,000 Redbox kiosk locations. Other film distributers allowing Redbox $1 rentals day-and-date with sales include Lions Gate Entertainment Corp., The Walt Disney Co., Sony Corp., Summit Entertainment LLC, and Liberty Media Corp.’s Anchor Bay Entertainment.

“It’s about raising awareness of theatrical titles and other Paramount products,” Lowe said. “We continue to make the case to all of the studios that our customers are big entertainment consumers. They go to the movies. They buy movies. They rent movies.

HD Report
HD Reporthttps://hd-report.com
HD Report provides news, commentary, and information about home entertainment media and technology. HD Report has been a Google News partner since 2006, and can also be found on Twitter, Apple News, and Facebook.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hot 4k Blu-rays!

Furiosa- A Mad Max Saga 4k Blu-ray
Godzilla | Kong Monsterverse 5-Film Collector's Edition
Dune: Part Two 4k Blu-ray
Dune 2-Movie 4k Blu-ray Collection

Fire HD10 Tablet Deal!

Amazon Fire HD Tablet Sale

OLED 4k TV Deal!

Samsung 65-inch OLED 4k TV

4k/HDR TV Deal

55

New Articles

Support Us!