The promotion will include an interactive sweepstakes that will race Time Warner’s online “Road Runner” service with the Warner Bros. film.
“We are very excited to partner with Warner Bros. and their new film Speed Racer,” said Sam Howe, Chief Marketing Officer for Time Warner Cable. He added, “We are giving viewers the ability to see exclusive content and a chance to win a new car.”
This content will be available in the VOD categories Entertainment on Demand and HD on Demand.