Microsoft announced last week the use of a new HDi logo on all Toshiba HD DVD players. The new logo will also be used on Universal Studios and Paramount packaging for upcoming HD DVD movie titles. HDi technology is Microsoft’s integration of the interactivity features for HD DVD. The interactive layer allows you to connect to the web and join communities.
Movies such as “300,” “Blood Diamond,” “Heroes: Season 1,” and “Transformers” make use of the HDi technology by allowing downloads, ring tone purchases, and shared bookmarked scenes in a communal atmosphere.
Microsoft HDi technology powers the interactive capabilities of every HD DVD player on the market as well the Xbox external HD DVD drive. The use of the logo will begin this quarter.
