Samsung: Nifty New Technology to Turn Heads

The Samsung Differences: With almost a hundred brands of flat panel TVs now available in the U.S and price dominating many a buyer’s decision, how is a “first tier” brand that claims a slight price premium to maintain its edge on the showroom floor?

One answer comes from Samsung, soon to offer a unique, motorized wall mount customized for the brand’s new line of LCD TVs. The mount will carry a relative bargain price of $800, which is $200 less than the company estimated for the product when first shown back in January at CES. Oh, and that cost is less than half what other motorized wall mounts have gone for until now!

The Samsung mount moves the screen in and out, swivels it left and right, and also angles the screen up and down to offer the best possible viewing angle from the seating spot you choose. Plus, the operations are all controlled from the same remote control that’s used to steer the functions of any new LN-T series Samsung HDTV – a broad line of 768p and 1080p LCD displays hitting the market this Spring and Summer in screen sizes from 19 to 52 inches.

The motorized mount does have the near-universal VESA–compatible mounting holes setup. So it can actually be used with most other brands of flat panel TVs, too (52 inches and under.) But in a brand-mixing application, you’ll have to wield a second (optional) remote control just to move the mount. Not nearly as cool.

Only 20 to 25 percent of flat panel TVs actually wind up being mounted on a wall, but if Samsung can claim a big chunk of that business, it will be sitting pretty.

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