Roku has launched an expansion of The Roku Channel that allows anyone to watch movies, TV shows, and live TV on computers, tablets, and smartphones even without a Roku streaming device.
As of today, anyone can create an account to watch The Roku Channel by visiting TheRokuChannel.com and creating a new account or logging in with existing Roku credentials.
In addition, the company is rolling out a category of content called “Featured Free” which will collect movies and shows from various partners that can be streamed for free. The category will be prominent on the Roku home screen for media players and Smart TVs as well as within web browsers.
Roku customers can stream movies like The Matrix trilogy free with commercial interruptions, watch ABC News live, or watch episodes of Hell’s Kitchen with celebrity chef Gordon Ramsay.
The Roku Channel launched almost a year ago offering ad-supported programming for any Roku owners.