Fire TV is, of course, Amazon’s brand of streaming media players and USB sticks that run a huge library of entertainment, information and gaming apps over the internet.
The new TVs from Toshiba and Insignia will be branded “Fire TVs” and stream content from apps such as Netflix, HBO, PlayStation Vue, Hulu and Amazon Prime Video. The TVs will also be able to stream live live broadcasts and programming from cable networks.
As of yet Amazon has not said how much the models will cost or what size screens the TVs would come in.
The move will make Best Buy a preferred third-party seller on Amazon.com, but one might wonder how far Amazon will push this deal in their favor. What works for Best Buy is customers still seem to want to buy large items such as TVs from physical stores.