Fox Sports announced today they would be live-streaming Super Bowl LI free to anyone. That means viewers won’t even have to authenticate their FOX Sports apps or the FOX Sports web page to watch the event.
The network also announced over 170 FOX affiliates will be able to insert local digital ads into the live-stream of the Super Bowl for the first time, as well as have access to the inventory of national ads running on the linear broadcast.
The ad-supported live-stream will be available on multiple platforms including FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One.
“We’re committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game,” said FOX Sports President, COO and Executive Producer Eric Shanks.
Last summer, Fox began testing live streaming of primetime programming in all 210 markets nationwide, the first network to do so.
The two NFL teams playing in Super Bowl LI, scheduled for February 5th, 2017, have not yet been determined. This weekend’s matchups between the New England Patriots and the Pittsburgh Steelers in the AFC, and the Atlanta Falcons and the Green Bay Packers in the NFC, will determine who gets to the 51st Super Bowl.