The NFL announced today an agreement with social media platform Twitter to stream ten of the 2016 season’sThursday Night Football games. The live streaming will be available to any registered or non-registered Twitter user worldwide (counting over 800 million) through browsers on Twitter.com, the Twitter app for Smart TVs, and the Twitter app for phones and tablets.
How will Twitter users access the live stream? One might imagine the TNF games will be incorporated into Twitter’s recently-launched “Moments” section, were timely coverage of events can be found. The NFL/Twitter experience will also bring in-game highlights fromThursday Night Football, as well as pre-game Periscope broadcasts from players and teams for a more immersive experience.
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football”, said NFL Commissioner Roger Goodell.
“This is about transforming the fan experience with football. People watch NFL games with Twitter today,” said Twitter CEO Jack Dorsey.
The games are scheduled to be broadcast by NBC and CBS, as well as simulcast on NFL Network. The agreement sets the stage for the NFL’s “Tri-Cast” distribution model which includes broadcast (NBC/CBS), cable (NFL Network), and digital (Twitter).