Sony expanding HDR support in 4k TVs, will offer $100 HDR content

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Image: Sony

Sony is expanding its support for HDR content on previously released 4k Ultra HD TVs including the X850C, X900C and X910C series. As anticipated, the support will come via a firmware update this fall, although an exact date has not been revealed. HDR (High Dynamic Range) content brings a greater range of luminosity to images, with better contrast than traditional images and more details in shadows and highlights.

“You could say that HDR is in our DNA,” said Mike Fasulo, President of Sony Electronics.

The support for HDR in those models will join the already available X930C and X940C series that came with HDR compatibility out-of-the-box when released back in May, 2015. All of Sony’s HDR-compatible Ultra HD TVs are powered by the company’s 4K Processor X1 with the Android TV smart interface.

Want to see exactly which Sony 4k TVs support HDR? We’ve updated our chart of Sony 2015 4k TVs to show which models will display HDR content with the update.

In addition to adding HDR support for half-a-dozen 4k TVs, Sony will also offer up to $100 of credit towards HDR content to customers who purchase a Sony 4k TV this fall. The content, available through the Amazon Video app, will include Sony Pictures Home Entertainment titles such as FuryMen in Black 3, and The Amazing Spider Man 2.

Amazon members with supporting Sony 4k TVs can also watch episodes of Transparent, Mozart in the Jungle and the pilot episode of Red Oaks in HDR. (Prime members can watch entire seasons of the series.)

HDR support still limited, but growing.

Amazon was the first to stream HDR encoded in their original series Mozart in the Jungle, but at the time only select Samsung TVs would support it.

In addition to Sony, LG also recently announced new 4k TVs shipping this fall will support HDR from Amazon.

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Jeff Chabot

Jeff Chabot

Jeff Chabot writes about technology, broadcasting, and digital entertainment. You can also find him on Gameverse, Gadget Review, and Google+.

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