Netflix overhauls its TV user interface

NETFLIX, INC. TELEVISION EXPERIENCEReady for a revamped Netflix? The company’s 40+ million streaming customers are about to get a different look when they access their content via their TVs. The new design, launching officially today, was reportedly created specifically for the big screen, featuring multiple cinematic images for each title along with a new, snappy description and more personalized detail on why Netflix suggests it. You’ll also be able to see what your friends have watched. The update will be available to all members globally within two weeks.

The new look is rolling out simultaneously across multiple devices that deliver Netflix to a TV screen, and that’s a first for the company. Devices compatible with the update include the PlayStation 3, PlayStation 4, Xbox 360, Roku 3, newer Smart TVs and recent Blu-ray players. Previously each device had its own Netflix experience, which meant features took longer to roll out across devices. Additional devices, including other Roku boxes, will be added at a later date.

“Our members collectively watch more than a billion hours of Netflix a month, most of that is on a TV,” said Netflix Chief Product Officer Neil Hunt. “This is the biggest change to the Netflix experience on televisions in our history, making it even easier to find something great to watch on Netflix, bringing our members many more hours of Netflix enjoyment on their TVs.”

“This new software platform will allow us to innovate even faster and continuously improve the Internet television experience for our members across multiple devices,” said Hunt.

There is one device that that won’t be getting the Netflix makeover though; Apple TV. Netflix says that system “specific templates that are set by Apple.”

Netflix is the world’s leading Internet television network with over 40 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series.

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