Google is certainly not alone this effort. Intel Corp. and Sony Corp. are both apparently working on products that would also bring traditional television channels online. And, it’s no secret Apple has been working on deals for several years now to bring convention TV channels to the Apple TV product. But the question remains whether or not these tech companies can match bids by cable and satellite providers. Or, will they simply have to settle for streaming select programming the way online streaming services like Hulu and Netflix do.
The stakes could be extremely high if any of these tech companies were to break the conventional TV broadcast model. For one, you can bet any online streaming technology would, or at least have the ability to, skip over advertisements.
Google’s ventures in television include their Google Fiber service, Google TV software, and of course YouTube.
Source: The Wall Street Journal