Digital Cinema Distribution gains widespread support in NA

500px-Filmreel2-Wiki-CommonsLionsgate, Universal Pictures, The Walt Disney Company, Warner Bros. Entertainment Inc. and Paramount Pictures all on board with DCDC.

The days of lugging film canisters around to theaters across North America seem so far gone, as cinemas adapt digital methods of displaying films to loyal moviegoers. But distribution to theaters is about to get even easier as a multi-studio agreement takes effect that includes Lionsgate, Universal Pictures, The Walt Disney Company, Warner Bros. Entertainment Inc. and Paramount Pictures. The Digital Cinema Distribution Coalition (DCDC) and the forementioned studios have come to an agreement to utilize a new satellite and terrestrial digital distribution network. The service is capable of delivering secure high quality content for feature films, pre-show and live events. According to Cinemark Theatres’ CEO/President Tim Warner, “DCDC is creating a technological superhighway” (not to be confused with Al Gore’s infamous “information superhighway”), that will start rolling out before the end of the year.

The DCDC was formed by AMC Theatres, Regal Entertainment Group, Cinemark Theatres, Universal Pictures and Warner Bros.

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