Best Buy is offering an exclusive behind-the-scenes documentary of the film The Hobbit: An Unexpected Journey. The extra is only available early for those who pre-order the film on Blu-ray Disc before the official release date of Tuesday, Mar. 19. The special Blu-ray edition is also supposed to have exclusive Best Buy packaging. However, the package art (presently featuring Golem on the front) is only viewable in thumbnail size on Best Buy’s website — so we can’t be sure exactly what the package will look like.
Best Buy is selling The Hobbit: An Unexpected Journey on Blu-ray Disc with DVD, UltraViolet copy, and the exclusive content for $29.99. The CinemaNow download of the documentary will be automatically added to your pre-order purchase. You’ll just need a CinemaNow account to view.
Best Buy is also selling two other editions of The Hobbit: An Unexpected Journey. The 3-disc edition with Blu-ray 3D, Blu-ray, DVD and UltraViolet digital copy is priced at $34.99. And, the 2-Disc DVD edition is priced at $19.99. It’s interesting to note that Best Buy has The Hobbit: An Unexpected Journey classified in the “Horror” genre of films.
The Hobbit: An Unexpected Journey recently became the 15th film in history to earn $1b globally at the box office.