SCSA ‘Project Phenix’ to extinguish Blu-ray?

“Project Phenix.” Does it spell the end of the line for Blu-ray? “Project Phenix” (yeah, we also noted the strangely absent “o”), is the working name for a collaborative project between Twentieth Century Fox, Warner Bros., SanDisk, and Western Digital which will attempt to revolutionize the way we watch and store high-definition movies. The new coalition, called the Secure Content Storage Association (SCSA), is working to make films available to their respective owners on any supporting device such as TVs, mobile phones, game consoles, PCs and tablets. The new licensing solution will also be supported by UltraViolet, and possibly other cloud services, allowing consumers to store their films in the cloud when not in use. The project is no doubt aimed to thwart movie piracy, with built-in SCSA-licensing no matter where the movies goes. The group claims a SCSA-optimized device will allow access to 1080p HD movies 10-times faster than internet, and will store content securely whether on a portable hard-drive, SD card, USB drive, or home PC. The New York Times also reports the group is working towards developing a “device” to store your movie collection. And, although not mentioned in the official press release, the “device” is expected to be released later this year. If the SCSA can ease the burden of downloading, storing, and moving large HD files, will Blu-ray Discs still be a practical and desirable product?

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Jeff Chabot

Jeff Chabot

Jeff Chabot writes about technology, broadcasting, and digital entertainment. You can also find him on Gameverse, Gadget Review, and Google+.

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