For grown-ups only, Penthouse will launch the first 3D channel dedicated to adult-programming. Penthouse 3D will broadcast new content that is shot every month in native 3D, after perfecting the format by doing test shooting last summer. Penthouse already broadcasts adult content in high-definition on the Penthouse HD channel.
“Consumer excitement for 3D content is high, and Penthouse is the one studio that can rely on its broad expertise to deliver 3D in a manner unmatched by any other branded entertainment company,” said Marc Bell, CEO of FriendFinder Networks.
The Penthouse 3D channel is scheduled to launch in the second quarter of 2011.
FriendFinder Networks Inc. licenses the Penthouse brand to entertainment venues, as well as produces and distributes original pictorial and video content.