According to The Associated Press Sony is now developing 3D television technology that does not require wearing 3D glasses. The news comes just days after former high-def disc rival Toshiba announced it was working on no-glasses 3D technology.
“Seeing 3-D without glasses is more convenient,” said Sony Senior Vice President Yoshihisa Ishida at Tokyo headquarters. He added, “We must take account of pricing before we can think about when to start offering them.”
Sony says it will start selling two films and two music videos in 3D next month in Japan, as well as an announcement of a 2012 Spider-Man 3D theatrical release.
Once again, it seems a battle between Sony and Toshiba is emerging. However, this time you can expect Panasonic and Samsung to get into the mix. And, Sony’s weight in the content creation business will surely have an effect on the outcome.
Here’s a link to the AP article which also has a couple photos of Sony Japan’s newest line of six quick-start Blu-ray Disc players/recorders that support 3D (glasses required).