As of this late April date, the mood is grim on Amazon.com’s Customer Review page, with a whopping 2,928 reviewers (out of just over 3,000 total) giving the Blu-ray edition of the trilogy a one-star negative review specifically due to the
Here are a few examples of that ire:
This is ridiculous! First of all, why release the theatrical version on blu-ray at all? Anybody who wants to buy this trilogy on blu-ray will want the extended edition, this is such a lame dupe for fans. Secondly, why on earth is it $63? …No way am I paying that much money for this trilogy when my extended edition DVDs are in great condition and still look fantastic on an HDTV. – C.J. Hartzler (4/18/10)
This blu-ray release is a perfect example of why corporate executives are seen as parasites by the general public. They obviously have no respect for, or sense of loyalty to, their customers. …a cynical decision was made to try and rip us off; sucker us into buying a knowingly inferior product, hoping we would be unwilling to wait any longer for what we want. – D. Segal (4/18/10)
One thing WHV/New Line may not have realized is that there’s a confluence of events at work here… A great big ass-kicking recession is just on its way to the ash-heap of history, but many folks are still feeling the pinch economically; nevertheless, they’ve invested a little in this new high-def format (after all, by dint of government collusion, they were pretty much forced into getting a TV in the new HD standard anyway, might as well get that Blu-ray player, too) regardless of their trepidation in re-purchasing old favorites (those regular ol’ DVD’s seemed juuuuuust fine only a few years ago), they’ve not minded much that while regular DVD’s were priced reasonably after years of $20+ discs on the market (the retail discs had settled in to a sub $15 price point that seemed just right) the new HD discs were priced higher even when taking inflation into account. So, they went ahead and purchased a few Blu-ray movies anyway, even though those many of those discs were well beyond $25. Still, with the rise of the Internet and the blogosphere (and myriad media review sites), they felt empowered to make good consumer choices regarding these new discs, and what the hell, they did look fantastic with a noticeable improvement over standard-def DVD. They also know about the industry practice of “double-dipping,” they remember that they’ve purchased discs and tapes in the past in an older format
Warners misjudged the consumer, and either simply forgot or just didn’t care that it cannot put toothpaste back in the tube. General consumers, and not just fans, are highly aware of the extended editions of LOTR. They realized long ago that the extended version of Peter Jackson’s epic is something special, that the longer editions are not just theatrical cuts with poorly edited cutting-room floor footage inserted in, or just more blood and gore for the sake of carnage. They understand that Jackson and his creative cohorts took their time in actually remaking the films for home video, carefully inserting extended and deleted footage that was cut merely for time and theatrical pacing, matching it perfectly and finishing effects and music cues to create something beyond a mere variation for repackaging purposes. The extended versions became, for many people, the only way to see these films, and that’s what they thought they might get via the Blu-ray release, especially because Jackson and New Line took such great care in the past. Jackson, a big movie geek himself, has come out on the side of fans, as in a recent Wall Street Journal blog interview:
“I agree with the fans. I was heavily involved in the DVD process when the films were being released through New Line, but now that Warner Brothers has taken control over the releasing of the films, they just tell me what they’re doing and don’t involve me in the process. [With New Line,] the one thing we never did with the fans was make them feel cheated. Back in the original release, we always put extra material in, extra documentaries — a lot of added value. I so totally understand why the fans would be upset; I don’t disagree with them.”
In many interviews since the completion of the theatrical trilogy and DVD releases, Jackson has stated that he always considered the extended editions distinct from the theatrical versions, though from his love of the project it has always seemed clear to fans that he favored the extended DVD cuts over the theatrical works. Nevertheless, he edited them with a different purposes in mind: shorter cuts of the films for more theatrical showings (and to keep folks comfortable in the theater) and longer, more elaborate home video versions that would delve into the intricate details of Middle Earth and the characters. These versions are intended for fans at home to watch leisurely on the sofa where bladder demands and packing in showtimes were no longer an issue. However, once these LOTR Extended Editions were released on DVD a few years ago (and long before Blu-ray was much of a consideration), it was apparent that many
The level of fan outrage over the BD release has become apparent in media forums and other places online where folks congregate to trade information about the movies they love. Though some tech-heads have touted the BD release as being terrific in terms of video/audio quality, plenty of others feel differently… mainly because of the lack of extended scenes they’ve gotten used to viewing when re-watching the trilogy. Not only have they invested in a new media format once again touted as “perfect” (though already, with VOD and other ways to get content onto HD living room screens, it’s apparent that Blu-ray’s days are numbered), not only have they gotten used to HD presentations and elaborate Blu-ray sets of major releases, but now they’re being asked to shell out lots of money for bare-bones releases that don’t have all the bells and whistles they’ve come to expect. This has become the crux of the indignation felt by consumers: If you’re going to put the film in HD, they reason, why not go all the way instead of offering versions that only the most careless cinematic consumer would regard as owning for a hi-def library. Why release a sub-par transfer where DNR is quite apparent and makes discs 1 and 2 look soft and smudged? Why issue the films only as a trilogy without separate discs being available? Why include only the films in HD and not the special features of the extra discs? Why include those features in standard-def as if they were just lifted from the DVD release? Why can’t we see Saruman’s spectacular demise in HD?
Avatar is facing the same problem, but not nearly the same amount of consumer anger. Fans wanted an elaborate set of Cameron’s film, possibly an extended version, but at least something with lots of extras and bonus features in lieu of the 3D experience they had in the theater. Upon being detailed in the press over a month ago the release met with some consumer pushback along the lines of “I’ll wait for Cameron’s ultimate cut” or “I’ll wait for the definitive Blu-ray release.” Nevertheless, Cameron and Fox have both said the release of that BD version is coming (due in November, possibly in 3D), and in the meantime here is the film gorgeously transferred in HD, ready to be enjoyed at home. Most folks seem cool with that, but then Avatar hasn’t yet seen an expanded edition release that would cause most general consumers to balk at buying.
The rants and “reviews” on Amazon and elsewhere, sound like conspiracy… some tame, some wildly off the mark: Jackson is really working on a new BD extended edition and is taking time to make sure it looks great; Warner’s wants to release the extended editions only with the release of The Hobbit; Jackson is so busy on The Hobbit that he has no time to oversee the BD version of the extended cuts… and on and on. The simplest reason of all, some declare flatly and obviously, is that Warners is just plain greedy, and wants to milk the LOTR BD versions for all they are worth.
Those rants, while they might not be correct in their specific assumptions (for instance, Jackson is only in the early stages of producing The Hobbit and, with co-financier/rights-holder, MGM, in unhealthy financial condition, there may be a considerable delay in actual production getting started), are correct in stating that enough is enough when it comes to multiple-versions of a release. As the consumers repeatedly say, it’s tough to spend hard-earned money for such an expensive item on one hand while getting only half of what they wanted on the other. Consumers are more aware than ever of companies that have a habit of releasing hyped products only to come out with a superior version months later that offers more features… which that make the initial product obsolete and a lot less fun to own. Apple does this all the time with their iPhones and Macs. They’ll release an iPhone without a video camera, even though other mobile phones have long had them and the technology is pretty standard, then after waiting for consumers to rant and gripe about the lack of this feature, they go ahead and offer it on the next version as if it was really no big deal, meaning you’ll either pay up or shut up about not having a video camera. And though the phone may not be any different other than having this lone feature, Apple expects you to toss your old unit aside and spend another couple of hundred bucks to keep up with the future (which, the minute you buy into it, is already obsolete… and the world keeps a-turnin’).
Some might say, well, you’re not being forced to buy such products, and if you don’t like repurchasing for features, then you can then do without them. Don’t complain of buyer’s remorse… That’s commerce. Many BD reviewers and media critics have been blithely representing just that attitude in their articles about the Amazon customers’ outrage. They’ve basically said that for now this LOTR Blu-ray edition is
Ultimately, this spat between consumers and Warner Bros. shows that movie fans are no longer willing to be treated as ignorant of studio practices regarding home video releases. Now that the studios are offering different versions of films theatrically to milk money from the “product’s” lifespan (2D, 3D, IMAX) before the video release, it may only get worse for the home video consumer and movie fans. Avatar may yet see a home video release that includes a 2D and 3D version for HDTV’s capable of 3D playback, and eventually, if 3D takes off as a consumer favorite, we’ll see plenty of movies re-tooled for 3D home video presentation, which means more possibilities for studios to repackage old material in new forms.
As I’ve pointed out time and time again here at HD Report, you cannot put crap into a new shiny box and expect it not to smell, look and feel like crap. However, when it comes to top-notch entertainment like the Lord of the Rings trilogy, it’s always nice to have the best, most pristine presentation possible. That said, Warners should have known better than to release this version on Blu-ray and not expect some kind of outcry from die-hard fans and the general public alike. It’s not as if money is easy to come by (unless you’re an investment banker) for many folks, and consumers have grown wise to the ways in which they’re marketed to.
So, what are your thoughts, dear readers? Will you be buying the Lord of the Rings trilogy on Blu-ray in its current theatrical edition form? Will you wait for the Extended Editions in high-def, or are you just happy with your DVD EE copies? Let us know in the comments below.
WHITE SPACE
I torrented the BD rips and love the quality. But I refuse to buy the Trilogy again unless I get as good of a version that I purchased when I got the DVD EE editions. Warner, I’ll be waiting to give you my money until then.
had to get it. couldnt wait for the extended. ill be sick if the extended comes out end of summer.
I agree with your statement and i to have waited for that ultimate re release a movie i know what the studios are doing i just wait. i see this all the time
Warner aint so bad. At least they have the HD DVD trade in for Blu-rays.