NME is introducing HD for the first time in India, with their HD VMD (High Definition Versatile Multilayer Disc) Multilayer Player, along with content in Hindi, Tamil, English and gradually in all regional languages. This week will also see the launch of an HD VMD Bundle Box including 5 HD titles, available at a RRP of RS11500, through Indian retailers and on e-commerce sites for Asian audiences living overseas. As part of NME’s launch into six regions worldwide, India remains a central and important focus within its global strategy. With top tier Bollywood film distributor Eros already signed up as an international partner, NME are forging a number of other key content and electronic relationships, quickly establishing HD VMD as the most supported High Definition format in India. They also count film content distributors AP International, Ultra and Eagle as partners for South Indian and Hollywood content and are nearing conclusion with four other major distributors to be announced later this month.
HD VMD technology is based on a high-capacity red laser optical disc designed by NME, who have developed the world’s first commercially produced multilayer disc, by mastering the process to increase the number of layers for information storage, with typical storage capacities of 5GB per layer. HD VMD’s affordability, adherence to current manufacturing processes and speed to market have been embraced by rights holders, electronics distributors and replicators alike.
