Home Media Magazine’s Thomas K. Arnold reports on recent aggressive moves by high-definition formats Blu-ray Disc and HD DVD to sway studios in their direction. Both Sony and Toshiba have launched pre-holiday marketing campaigns and have been pumping out new titles.
He says “Packaged media has long been the studios’ cash cow. As DVD sales slow, studios are determined to drive consumers to next-gen discs. HDTV sales are soaring, yet neither Blu-ray Disc nor HD DVD have taken off. The lack of a unified standard has kept hardware sales at an anemic level, despite drastic price cuts and a slew of high-profile promotions.”