At the Apple Keynote today the company announced the launch date and monthly subscription rate for Apple TV+. The new streaming service will premiere on November 1st at a cost of $4.99 per month (the same as the upcoming Apple Arcade game service).
Apple TV+ will be accessible on iPhone, iPad, Apple TV, iPod touch, Mac, and other platforms via the Apple TV app, as well as the soon-to-launch web platform at tv.apple.com.
The “first all-original video subscription service” will feature exclusive programming such as “The Morning Show,” dark comedy “Dickinson,” sci-fi drama “See,” the what-if series “For All Mankind,” and documentary “The Elephant Queen.”
“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of Worldwide Video.
“Apple TV+ is an unprecedented global video service with an all-original slate,” said Jamie Erlicht, Apple’s head of Worldwide Video.
Apple TV+ will come with a free 7-day trial (a less-generous offer than the full month offered with Apple Arcade).
Among other Apple announcements were the introduction of the iPhone 11 and iPhone 11 Pro with 3-camera system, Apple Arcade (mentioned above) launching September 19, a new entry-level iPad model, the Apple Watch Series 5, and new developer betas of iOS 13.1, iPadOS 13.1, and tvOS 13.