Redbox has hired a seasoned executive to head their digital video efforts as they plan to expand their business outside the disc rental kiosks that pepper shopping malls nationwide.
If you recall, the company tried the streaming business before, partnering with Verizon to bring Redbox Instant to customers. But that service shut down in Oct. 2015, less than two years after launching.
Redbox hired Jason Kwong as chief strategy and business development officer, the former Senior Vice President of strategy, program planning and acquisitions at Fullscreen Media. Kwong also brings his experience from companies such as Helio, Netflix, Virgin Mobile, and Warner Bros. Digital Distribution.
Back in January, Redbox hired Ash Eldifrawi as chief marketing and customer experience officer, who previously worked for Gogo Inflight Internet to provide wireless streaming video to passengers.
Redbox recently announced a deal with Sony Pictures Home Entertainment and Lionsgate to allow the rental of new movies upon home media release date, foregoing the traditional 28-day window for new titles.
The company also rents and sells video games to customers via their kiosks, but it was unclear whether or not they would delve into the on-demand video game market.
