Nielsen has announced they are now including views of eligible linear TV content on Hulu and YouTube TV to contribute to their C3/C7 commercial ratings. This means media buyers and sellers will have a more transparent report of audiences and their viewing habits across multiple platforms, traditional TV, desktop, tablets and smartphones.
Eligible measured content can be found in various delivery methods including Live TV, DVR, and On-Demand TV on Hulu’s live service and YouTube TV.
“The inclusion of eligible TV viewership from Hulu and YouTube TV viewership in C3 and C7 through Digital in TV Ratings is a major accomplishment in delivering Nielsen Total Audience to the marketplace,” said Megan Clarken, President of Product Leadership at Nielsen.
“Our goal is to make it possible for viewers to watch their favorite shows whenever and wherever they want – and be able to measure that viewership. We are pleased with Nielsen’s launch of this capability, and look forward to the new insights it enables,” said Cindy Davis, EVP Consumer Experience of Disney-ABC Television Group.
