Have you seen Budweiser’s 2017 Super Bowl ad spot yet? If so, you’re among the almost two-and-a-half million viewers who have seen it on YouTube alone. The 60-second spot encapsulates the story of company co-founder, Adolphus Busch, who immigrated from Germany to the United States in 1857.
The ad comes at a time when there is political upheaval about new travel bans that restrict immigrants from certain countries, provoking multiple lawsuits from several states that challenge the executive order.
The advertisement is certainly poignant, with images of Busch’s dangerous journey by sea, being told to go back home by locals, and traveling with an African American who represents freedom after the Civil War, all the while planning his brewing company that would eventually become Anheuser-Busch.
This year’s Super Bowl ads cost a whopping $5 million per 30-second spot, with companies such as Intel, Mobile Strike, Skittles, Snickers and TurboTax already releasing their expensive interstitials or teasers before the event.
On YouTube, the Budweiser commercial can be viewed in HD resolutions of 720p (HD) or 1080p (Full HD) depending on internet bandwidth and preferences. Check it out below.
