As a Licensor, Warner Bros. will make its patents available through the pool which provides a transparent program forĀ HEVC/H.265 essential patents.Ā And as a Licensee, Warner Bros. will gain access to patents related to theĀ HEVC/H.265 video compression standard used for 4k content on disc and in digital formats.
Warner Bros. currently has just over a half dozen titles on Ultra HD Blu-ray, and plans to release at least twenty fiveĀ more on the disc format by the end of the year.Ā In the digital space,Ā the distributor announcedĀ at least fiftyĀ 4KĀ UHD movies will be available throughĀ third-party distributors by the end of 2016.
“We are pleased to continue our history of market leadership by making UHD technology available in our products,” said Warner Bros. Technology Solutions Executive Vice President and General Manager, Vicky Colf.
“We are excited that Warner Bros. has chosen to lead in bringing UHD technology to the marketplace as well as supporting our efforts at HEVC Advance to facilitate the efficient licensing of the HEVC/H.265 IP that makes UHD technology possible,” said HEVC Advance CEO, Peter Moller.
Moller added,Ā “Having the support of a major studio like Warner Bros. will help eliminate HEVC/H.265 IP barriers and greatly accelerate UHD adoption.”