Amazon has launched Amazon Video Direct (AVD), a new self-service program for video content providers to publish their own work on the Amazon Video platform. A bit like Amazon’s self-publishing platform, AVD lets content creators from around the world reach Amazon and Amazon Prime customers who can stream or download their content with Prime membership, one-time rentals or purchases, via the Streaming Partners add-on subscription, or through ad-supported viewing.
The service is currently available in the United States, United Kingdom, Germany, Austria and Japan. And, all Amazon Video platforms are supported including Fire TV, Android and iOS tablets and phones, Smart TVs, game consoles, and of course PCs.
“As a major, independently owned and operated motion-picture company, we’re excited to have the ability to distribute our films to Amazon customers around the globe,” said Peter Goldwyn, President of Samuel Goldwyn Films.
Upon launch, AVD partners include Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons.
Amazon also launched the Video Direct Stars program which lets providers earn monthly bonuses based on customer engagement.