Home Industry Redbox & Warner Bros. deal extends 28-day window

Redbox & Warner Bros. deal extends 28-day window

redbox-mom-daughter-768pxRedbox and Warner Bros. have announced an agreement that extends the 28-day window on Blu-ray Discs and DVDs. This effectively gives Redbox customers the opportunity to rent movies distributed by Warner Bros. less than 30 days after being released to home media disc formats.

The new two-year deal is effective through March 31, 2017, the companies announced.

“Redbox remains committed to driving substantial industry revenue and providing consumers with affordable access to new-release movies,”¬†said Mark Horak, president of Redbox.

“Redbox is an important partner,” said Ron Sanders, president, Warner Bros. World Wide Home Entertainment Distribution. “And I am very pleased that we have finalized a new two year agreement.”

Redbox rental fees for DVDs are $1.50 a day, while the fee for high-definition Blu-ray Discs is $2 per day. Video game rental fees increased early in January to $3 per day.

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