Today we learned Redbox DVD and Blu-ray Disc rental fees will increase by at least 25% starting December 2. That means DVD rentals will go up to $1.50 per night (from $1.20), and Blu-ray rentals will soon be $2 per night (from $1.50).
The company, owned by Outerwall Inc., says the increases will help them improve technology associated with the rental kiosks, including better title recommendations for users, improved mobile device features, and more efficient stocking of the kiosks.
“Creating a business plan that allows us to make these investments in the future is important,” said Redbox President Mark Horak.
In January of next year, Redbox will also raise the rental fees for video games from $2 per night to $3 per night.
Redbox currently has about 35,000 kiosk locations throughout the US, placed within and outside grocery stores, as well as other retail businesses and shopping plazas.
The company’s joint venture with Verizon, called Redbox Instant by Verizon, just recently shut its doors after nineteen months of service