LG has announced shipping dates and suggested retail prices for the first 4k OLED TV to hit U.S. markets, one of which was awarded by Digital Trends Best of Innovations at CES 2014. The 65-inch class 65EC9700 (pictured above) will be available nationwide in October, while the award-winning 77-inch class 77EG9700 (previously named 77EC9700) will hit stores the following month in November. The 4k ‘Ultra HD’ TVs are designed with a subtle curve and bezel-less “Cinema Screen” design that’s only 4.5 millimeters at the thinnest point. The EC9700 and EG9700 support HEVC/H.265 decoding for streaming 4k video, 4 Color Pixel screen technology (comprised of red, green, blue, and white pixels), and the webOS platform for connectivity with other devices. The 4k OLED sets also include LG’s Tru-4k Engine Pro that utilizes a dual chip, 6-step process to upscale non-4k content. LG says this is their best upscaling technology yet. In terms of pricing, the 65-inch (64.5” diag.) EC9700 will retail for $9,999, and the 77-inch (76.7” diag.) EG9700 model will retail for $24,999.