‘The Twilight Saga: Breaking Dawn Part 2’ opening Blu-ray & DVD sales
Summit Entertainment’s The Twilight Saga: Breaking Dawn Part 2 sold an estimated 3.85 million combined Blu-ray and DVD units over weekend, following the film’s home media release on March 2. According to Lionsgate, Blu-ray Disc copies of ‘Breaking Dawn Part 2’ made up for about 27% of the units sold over the opening weekend, reflecting an increase from Blu-ray sales of ‘Breaking Dawn Part 1’ last year at 22%. Over 3,000 stores nationwide held release parties as the clock hit midnight last Friday including Target, Walmart, and Best Buy.
Digital formats and on-demand sales also grew from last year, showing an increase of 20% according to Lionsgate.
“We’re particularly pleased that The Twilight Saga: Breaking Dawn Part 2 opened even stronger than ‘Breaking Dawn Part 1,’ which launched on Valentine’s Day weekend last year,” said Lionsgate Executive Vice President and General Manager of Home Entertainment Ron Schwartz.
The Twilight Saga: Breaking Dawn Part 2 grossed $829 million at the box office worldwide. In total, The Twilight Saga franchise has earned over $3.3 billion at the box office worldwide.
Summit Entertainment was acquired by Lionsgate in January 2012.