Redbox will officially launch video game rentals in over 21,000 of its kiosk locations nationwide starting June 17, 2011. Video games will cost $2 a day which is slightly more than movie discs (Redbox charges $1 for DVDs and $1.50 for Blu-ray Discs). Gaming consoles supported include the big three: PlayStation 3, Xbox 360, and Wii.
Redbox began testing video game rentals in select locations back in August 2009, adding games to several thousand kiosks last fall. Redbox president Mitch Lowe says they have rented “more than one million video games in less than two years” at those locations.
“Redbox will increase consumers’ access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers,” said Lowe.
Movie rental competitor Netflix has yet to offer video game rentals.
