Comcast and popular music artist Taylor Swift have come to an agreement to offer her music videos in a dedicated collection On Demand. The exclusive deal will include videos such as You Belong With Me, Fifteen and Love Story, all presented in high-definition (HD).
The new Taylor Swift videos are accessible through the On Demand “Top Picks” menu under “Taylor Swift HD.” Other on-demand content from Swift will include behind-the-scenes footage, her “Saturday Night Live” hosting performance, and other special programming.
This year Comcast also made On Demand exclusive agreements with U2 and Green Day. The company says they are “reinventing music television,” referencing the MTV movement but with the ability to access their extensive video library 24/7.
