Well, actually just the cover art. Warner Bros. will take those HD DVD cover art sheets with UPC codes in exchange for Blu-ray Discs. Warner Bros. launched Red2Blu, an exchange program which allows you to upgrade your antiquated HD DVDs to Blu-ray Discs for only $4.95 each plus $6.95 flat rate shipping and handling.
There a couple caveats. Box sets cost more. For example “Planet Earth: The Complete BBC Series” costs $9.95, and “The Ultimate Matrix Collection” costs $14.95. There is also a limit to one HD DVD title per household.
Here’s how it works. Just select from a list of Warner Bros. HD DVDs (up to 25), make the online purchase, send in your HD DVD cover art, and wait receive the Blu-ray Disc versions the movies within 4-5 weeks.
Here’s a link to the website.