Purchase a Blu-ray player, get a Discovery HD sampler

sony-bdp-s550Sony and Discovery Channel/HD Theater are offering a free sampler of Discovery programs when you purchase a select Blu-ray Disc player. The disc, obtained by coupon redemption, will contain episodes from Fearless Planet and Sunrise Earth in high-definition. The two-week promotion starts Oct. 5 at over 11,000 retailers including Sears, Circuit City and Sony Style.

Fearless Planet, a Discovery Channel series, follows extreme sportsman Will Gadd as he travels to locations around the world to understand how amazing natural formations were created.

Sunrise Earth, HD Theater’s ground-breaking wildlife documentary series, chronicles the start of the new day in stunning locations around the world.

“Discovery has emerged as the gold standard among high-definition television programmers,” said Patrick Gates, president and general manager of Discovery Commerce, “We could think of no better partner than Sony Electronics to help showcase our spectacular adventure and nature programming to Blu-ray customers.”

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