Yesterday LG announced it will debut a dual HD DVD/Blu-ray player at CES 2007. Could this be the end of the war? Or will the war just be irrelevant for now on?
The price of the LG player will determine that. If they can’t break the $999 BD player or the upcoming 1080p HD DVD player at $999, they will not command any large markets. The price point to beat is the HD DVD XA2 at $499. This is the most affordable hi def format, too bad it is not native 1080p.
HD DVD and Blu-ray Disc both have strong support from both film studios and technology companies. The two formats have been competing for control of the high definition disc market, with HD DVD seeming to have a slight edge over Blu-ray Disc. Both formats currently have over 125 movies released, with HD DVD having a few more than BD.