Mark Cuban to rebrand HDNet as AXS TV

Ryan Seacrest, AEG, and CAA to become partners in new live concert & lifestyle channel.

HDNet’s owner Mark Cuban will change HDNet to AXS TV this summer, focusing more on live music concerts, backstage access, premieres, and award shows. Ryan Seacrest Media, AEG, and Creative Artists Agency (CAA) will partner with Cuban to launch the rebranded channel, leveraging on Seacrest’s programming expertise, AEG’s concert venues and facilities, and CAA’s experience in creating content relationships.

But if you’re worried AXS TV will take away your “HDNet Fights,” “Dan Rather Reports” and “Sunday Concert Series,” have no fear as the network says those programs will continue on AXS TV. And, according to the press release, DirecTV, Dish Network, Comcast, Verizon, AT&T, and Charter are among the service providers that will continue carrying HDNet through the rebrand.

HDNet’s news didn’t indicate what would happen to HDNet’s sister channel HDNet Movies, but we imagine that channel may remain as is.

“This is a major step on our way to offering more live programming than any other entertainment and lifestyle network,” said Mark Cuban.

Source: HDNet

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