Homedigital downloadsWalmart selling first digital movie card

Walmart selling first digital movie card

Walmart has started selling digital movie cards for its VUDU movie service. The first title available in the format is Battle: Los Angeles, which also hits stores today on Blu-ray and DVD. How do they work? The movie cards simply provide a code to stream movies via a VUDU box or app on a supporting device (which Walmart says now exceed 300). Battle: Los Angeles is available for $14.96 in standard-definition only, and can be found in Walmart’s entertainment section. Currently, it appears the cards are only available in-store and not the company’s website. The movies are to keep, by the way, so the card itself will hold some value and maybe considered a collectible item for certain movies. No word on whether or not Walmart will offer the digital cards for VUDU’s higher quality HD and HDX formats.

“Digital movie cards are a great way for Walmart’s millions of movie customers to own and watch digital movies through the VUDU service,” said Edward Lichty, general manager, VUDU. “By partnering with Sony Pictures Home Entertainment on this exclusive, new movie card, we’re transforming a physical purchase into a digital ownership experience, in a way that is easy for customers to understand and access.”

“Digital movie cards allow us to take digital transactions into high-traffic, brick and mortar retail environments like Walmart, and provide a bridge from the DVD aisle into the digital age,” said John Calkins, EVP, global digital and commercial innovation, Sony Pictures Home Entertainment. “Our goal is not only to educate off-line consumers about the digital films and services available to them, but also to increase the convenience of buying and gifting digital content.”

Jeff Chabot
Jeff Chabothttps://hd-report.com
Jeff has a background in photography, video and television production. He writes about technology, broadcasting, home theater, and digital entertainment.

1 COMMENT

  1. they should combine with poster or something so you get something to take home. or maybe an action figure or toy – just the card is dumb.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Disney 4k Blu-ray!

WandaVision: The Complete Series 4k Blu-ray
The Mandalorian - The Complete First Season 4k Blu-ray
The Mandalorian - The Complete Second Season 4k Blu-ray
Loki: The Complete First Season 4k Blu-ray

4k HDR TV Deals

Blu-ray Collections

New Articles

Support Us!