“Digital movie cards are a great way for Walmart’s millions of movie customers to own and watch digital movies through the VUDU service,” said Edward Lichty, general manager, VUDU. “By partnering with Sony Pictures Home Entertainment on this exclusive, new movie card, we’re transforming a physical purchase into a digital ownership experience, in a way that is easy for customers to understand and access.”
“Digital movie cards allow us to take digital transactions into high-traffic, brick and mortar retail environments like Walmart, and provide a bridge from the DVD aisle into the digital age,” said John Calkins, EVP, global digital and commercial innovation, Sony Pictures Home Entertainment. “Our goal is not only to educate off-line consumers about the digital films and services available to them, but also to increase the convenience of buying and gifting digital content.”
they should combine with poster or something so you get something to take home. or maybe an action figure or toy – just the card is dumb.