Networks block Google TV, so what’s next?

Google TV launched last week on several devices including Sony Bravia TVs and Blu-ray players but networks aren’t exactly happy with the free access to their content. ABC, NBC, and CBS have blocked Google’s TV platform from their programming. That leaves only FOX as the traditional broadcaster who has yet to block access, although The Wall Street Journal reports that ABC and NBC have agreed to allow promotional clips to be used.

Network joint venture Hulu also blocked access from Google TV-enabled devices, although representatives from both parties are apparently in talks to provide the subscription-based Hulu Plus service.

Google TV’s competitor in this new market is Apple TV. And although Apple TV launched with limited content from ABC and FOX, they seem to currently have more to offer than Google TV in terms of premium TV content.

The networks have a valid concern. Google has not proven it can provide income using their content on Google TV. And although Google pressed the networks to optimize their website content to work on Google TV before its launch, the networks didn’t buy into it. In response to the networks blocking access, a Google spokesperson said in a statement, “It is ultimately the content owners’ choice to restrict their fans from accessing their content on the platform.”

HDNet’s Mark Cuban chimed in about what Google and Apple TV should do saying “the future of TV is TV” but that both companies need to find a way to “change the game, not play the same old game.” He suggests the two companies find an alternative to traditional TV, which could be found in gaming and its social implications.

Share this post

PinIt
Jeff Chabot

Jeff Chabot

Jeff Chabot writes about technology, broadcasting, and digital entertainment. You can also find him on Gameverse, Gadget Review, and Google+.

One Reply to “Networks block Google TV, so what’s next?”

  1. Squiggy says:

    I bought the Sony – Google TV for family for Holidays. It has cable access directly so I fail to see point of article. I hope Hulu plus as application but it available through Chrome browser so again I fail to understand the article and think author does not own one.

Leave a Reply

Your email address will not be published. Required fields are marked *

scroll to top