December 10, 2008: Turner Sports, The National Basketball Association (NBA) and Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) today announced that they will team up to broadcast TNT’s coverage of NBA All-Star Saturday Night in Live 3D to 80 digitally-equipped theaters across the United States. The announcement represents the first-ever fully marketed deal to deliver an NBA sporting event to the public in Live 3D. The Live 3D HD event will be shown on a nationwide basis and continues to expand the league’s groundbreaking efforts in 3D HD.
Overall, the live 3D HD event will be shown on up to 160 screens in Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema locations, and will serve fans in 35 states across the country
The 24th annual NBA All-Star Saturday Night broadcast, expected to be one of the year’s most watched sporting events, is scheduled to air on Saturday, February 14th, 2009 at 8 pm ET on TNT. NBA All-Star Saturday Night on TNT last year was the most watched in the event’s 23 year history, enjoying increases in households and significant growth in all key demographics.
“Turner Sports is excited to work with Cinedigm to extend our brand, as well as that of NBA All-Star Weekend, into a new arena through this creative and innovative viewing opportunity.” said David Levy, President of Turner Broadcasting Sales, Inc. and Turner Sports. “We are proud to once again be on the cutting edge in providing NBA fans with a truly unique and comprehensive 3D viewing experience during NBA All-Star Weekend. This partnership demonstrates that Turner continues to provide new and innovative concepts for NBA fans to enhance the viewing experience.”